Wesley Ter Haar, founder and head of operations at MediaMonks, has been appointed European chair of SoDA, the Global Society for Digital Marketing Innovators. SoDA is an invite-only group of around 80 of the world’s best digital agencies and production companies, and promotes digital innovation and best practice. In Europe 22 agencies with 39 offices in 11 countries are represented by the organisation. Ter Haar will lead a number of SoDA’s initiatives, such as an annual agency salary survey, The SoDA Report, the Digital Marketing Outlook Study and an increased presence at industry events such as SXSW and Cannes. The organisation thus wants to deliver advice and guidance to EU based entrepreneurs and innovators. Ter Haar about SoDA: “SoDA provides the industry with a wealth of insight, research and best practice that delivers better solutions for clients. As our membership grows in Europe I want to harness all the talent to promote learning and greater collaboration.” SoDA’s executive director Chris Buettner about Ter Haar: “Wesley has a deep understanding of the business of digital. Coupled with his valuable contribution to SoDA over the years, he is best fantastically placed to help drive our mission in Europe to shape the industry”. We’re proud of him.
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